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A Quarterly Red Cellar Trio Wine Club Selection
Inviting aromas of fresh blueberry, blackberry jam, laced with baking spices. The palate shows gobs of blackberry, blue fruits and red plum. This hearty red is the perfect pairing for your next summer BBQ. This is the first time we've bottled our own wine in 4 years—and it’s dangerously delicious!

We are proud to release the newest addition to our family of Ferry Plaza Wine Merchant Private Label wines…the 2021 FPWM A Red Less Traveled from the Santa Clara Valley! We developed our house label program with the objective of offering unique proprietary varietal wines that over-deliver on the price/value/quality equation. We’ve been doing this for many years to great success working with different producers and sourcing fruit from appellations across the state. Plus, we love the opportunity to “play winemaker” to determine just exactly how to form the wine and make it into something we know our customers will enjoy. We only work with trusted winemakers whose wines we have supported and highly respect. Sometimes they come to us with an idea and sometimes we reach out to them with a particular style we want to develop. We often go through several rounds of blending trials before we’re happy with the overall balance and taste profile.

The 2021 FPWM A Red Less Traveled is a blend of 40% Syrah, 40% Petite Verdot and 20% Merlot. Sourced from 30-year-old, sustainably farmed grapes farmed by Dorcich Family Vineyards in the Santa Clara Valley AVA. The fruit was hand harvested in September and October of 2021, and fermented as separate lots for 12 days on skins. The wines were racked once off malo lees and then once again before bottling. The final blend was aged for 15 months in 70% neutral and 30% new French oak barrels. Only 85 cases produced.